SEO is the stepping stone that can throw a limelight over your podcast content. You might have some superb podcasting ideas up your sleeves, but for your career to take flight, you require more listeners. This is just where SEO for podcasts can help you. It attracts more organic traffic to a website with the support of higher rankings on the search results.
Podcast SEO Packages contain leveraging various techniques like keyword research, obtaining RSS feed links, structuring the website, transcribing, crafting show notes, & more. However, this is not enough. You also require some patience to get the desired volume of organic traffic.
It is estimated that by 2024 there will be more than 500 million listeners globally. With the help of Memphis SEO Company, you can channel listeners to your website. Even if you can garner the attention of a fraction of one per cent of the whole global podcast listeners, your earnings will be in the millions! Hence, trying is worth the effort.
Read the guide to know how you can optimize your podcast site and get more online audience for your content.
What is SEO for Podcasts?
Podcast SEO refers to efforts that assist podcast episodes rank on search engines for distinct search terms. It incorporates leveraging varied search engine optimization processes like keyword research, obtaining feed links, structuring the website, transcribing, and optimizing show notes.
With the help of SEO, the online visibility of podcast episodes increases. Hence, when prospective listeners search with your target keywords, content from a well-optimized website ranks on top.
Benefits of Podcast SEO
The simple answer to this question is ‘to succeed as a podcaster!’
A study by YouGov in 47 countries reveals that the average podcast listener spends about an hour listening to podcasts. While the top 10% of podcast enthusiasts remain glued to podcasts for more than 10 hours a week!
You have to take advantage of these numbers to establish yourself as one of the most popular podcasters. To do that, you need Memphis SEO Company on your way up to the peak of success.
However, we shall delve into a little detail and get to know the varied ways in which SEO can help you attain more listeners:-
Targeted Traffic: SEO assists you in targeting traffic through geo-targeting features. You can target the demographic cohort where you can find the maximum potential listeners.
Better UX: SEO practices programs websites for a better user experience by delivering faster loading speed, easy navigation, mobile compatibility, and more.
Competitive Advantage: Backing up your podcast website with SEO best practices assists you gain benefits over your fellow competitors in apprehending the listener base.
Monetization Opportunity: You can create an earning opportunity by enabling ads on your website. A high-ranking website can earn a lot more from which podcast can help you.
SEO for Podcast Strategies to Increase the Listenership Base
Podcast SEO is significant if you want to improve the number of listeners to your content. Thankfully, the strategies are not hard. With a little patience, you can master SEO.
We have done intensive market research in the podcasting avenue and found out the best SEO techniques that have worked for some of the top podcasters globally.
Without further ado, let’s get to the eleven crucial strategies on SEO for podcasts.
Research Keywords to Rank Podcasts
Keyword research for podcasts is the practice of finding out the most searched terms by users and targeting the same in the podcast content.
- As SEO practice is mainly dependent on keywords, this step is essential to the practice. Hence, conduct thorough keyword research to help your website rank.
- Conducting relevant search term research for every episode is important as each one is distinct from the other. And people are unlikely to search for one episode with the same keyword as the earlier one.
- To rank your podcast website, use keywords that are pertinent to the episodes. But it does not end there. There is no use of a keyword that is relevant, and yet no one is looking for it.
- Conduct keyword research using SEO tools like Google Keyword Planner, SEMrush, etc. These tools help you find relevant keywords that people are searching for. A good understanding of keyword opportunities has helped get you the upper hand in the search rankings. A keyword opportunity is primarily finding keywords with high search volume and low
- There are two kinds of keywords for podcasts— ‘head keywords’ and ‘long tail keywords’. The former is shorter and targets a broader audience. The latter, however, is longer and appears on relevant search queries.
- Incorporating a strategic combination of broad keywords, long tail keywords, and LSI on your podcast website, Podcast titles, meta descriptions and exhibit notes should bring you the desirable results!
- You can learn here how to do effective SEO keyword research by avoiding ordinary mistakes that many make.
Optimizing Episode Titles Brings New Listeners
Podcast titles are your perfect opportunity to express the main topic of the podcast to your listeners. Try keeping the episode titles a bit lengthy to give a better idea about what the podcast is about.
- Lengthy titles furthermore make it easier for you to integrate the target keyword into it, making it easier for the search engines to discover the content.
- Suppose you have a guest on your show. In this case, never mention their name in the podcast title and infuse the main keyword.
- Now, if you are inviting a person on your podcast, the likelihood is she or she is a famous person with a fan base.
- If this seems overwhelming at this point, you can gradually build your podcast SEO strategy, one step at a time!
Podcast Episode Descriptions are an Absolute Must
Episode description for a podcast is a flawless opportunity for you to give a summary of the content to potential listeners.
Time is precious for everyone. Hence, your potential listeners might want to know what is special about your podcast.
They simply want to confirm that the podcast is worth their time before investing 20 minutes or half an hour of their day.
You have to be patient here. Try jotting down the best episode description you can, as it is a significant parameter by which search engines analyze your SEO for podcasts.
The excellent description length for an episode is 50 to 150 words. Anything longer than that, and you might bore the audience. Shorter episode descriptions, on the other hand, are not illustrative enough to evoke the interest of your target audience.
The trick is to stay applicable to the podcast content and pen down the most intriguing aspects in the episode description. If you want some assistance, you can always build an in-house team that takes care of the written content or contact a content marketing company.
